Ad Metrics Made Simple

Ad Metrics Made Simple

$63.00

Advertising without understanding your metrics is like flying blind. This guide explains key performance indicators like CTR, CPM, CPC, CPA, and ROAS in plain English. You’ll learn how to interpret campaign performance, identify weak points, and make smarter decisions based on data—not guesswork. Ideal for beginners and business owners tracking results.

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Description

  • Understanding ad metrics: CPM, CTR, CPC, CPA, ROAS, Frequency, and more

  • How each metric affects your ad results

  • Interpreting Meta Ads dashboard reports

  • What good vs bad metrics look like (benchmarks by industry)

  • How to know when to scale, pause, or tweak an ad

  • Basic funnel analytics: from impression to conversion

  • Bonus: Google Sheet for tracking and analyzing your ad performance

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