Description
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Funnel options: lead magnet, free lesson, tripwire, webinar, direct sale
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How to structure a strong offer for your course
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Creative types that convert in education (carousel, testimonial, story-based)
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Ad copy for trust-building and authority positioning
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Budgeting for launches vs evergreen
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Retargeting strategy for online education
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Bonus: ready-made funnel map + sample creatives and copy
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